ARE YOUR KISSES CRUELTY FREE?

ARE YOUR KISSES CRUELTY FREE?

International Kissing Day Saturday 6th July 2013

We Believe in #crueltyfreekisses

In celebration of International Kissing Day on Saturday 6th July 2013 Lush Fresh Handmade Cosmetics are attempting to set the new Guinness World Record of the most lip prints collected in 12 consecutive hours.  And we want them to be cruelty free, as we believe all kisses should be! Head to your nearest Lush store on Saturday 6th July 2013, from 11:00am, to take part in this record breaking attempt!

Customers will be able to prep their lips in-store with our cruelty free and preservative free range of products. Start by scrubbing away any dried skin with a Lip Scrub (£5.25); choose from three flavours but each with a gentle exfoliating base of castor sugar and softening jojoba oil. Then moisturise lips with one of our new preservative free and aerated Lip Balms (all £5.50), choose from the classic Lip Service; chocolate orange Whipstick; the vanilla, peppermint and honey flavoured Honey Trap; or the vegan None of Your Beeswax.

Then pucker up for some long-lasting, moisturising colour from the Emotional Brilliance range. Celebrating its first birthday in July 2013, Emotional Brilliance offers a range of lip and eye colours (all £14.50) that offer emotional support as well as show-stopping colour that’s actually good for your skin.

The Liquid Lips collection is 100% vegan and has a super moisturising base of jojoba oil, candelilla wax and rose wax. With 13 colours to choose from, we Believe (matt pink) in being Passionate (florescent pink) about #crueltyfreekisses and it’s our Ambition (roaring twenties red) to Drive (mauve, liliac) as many people as possible to feel as Strong(ly) (a coral red) as we do. We are Confident (beautiful wine berry) that you will!

LUSH is a proud supporter of the Be Cruelty-Free campaign run by animal campaigners, Humane Society International. Be Cruelty-Free is the largest global campaign to end animal testing of cosmetics worldwide, combining awareness raising with political lobbying and scientific outreach to create a world where no animal has to suffer and die for the sake of cosmetics.

Wendy Higgins, HSI’s Be Cruelty-Free Communications Director, says: “We’re delighted to pucker up with LUSH for International Kissing Day and urge consumers all around the world to make sure their kisses are cruelty-free. A kiss symbolises kindness but there is nothing kind about testing cosmetics on animals so let’s join together and kiss goodbye to cosmetics cruelty”.

Come and help us beat the record! To find your nearest Lush store and for LUSH Online contact 01202 668 545, or visit www.lush.co.uk

Follow @LushLtd on Twitter and tweet your pictures of our Guinness World Record attempt #crueltyfreekisses

Follow the Humane Society International on Twitter @hsiglobal #becrueltyfree or visit www.hsi.org/becrueltyfree