• 32% of women name their makeup bag top festive essential – above underwear, friends and winter coats combined
• 1 in 10 (11%) men admit to misleading their ladies about liking the ‘girl next door’ look
With the Xmas party season fast upon us and an average of 16 parties to attend and 80 hours more socializing than usual, it seems that British women are keen to look their very best at all costs. According to a new study commissioned by Sheer Cover® mineral makeup polling over 1000 women and over 720 men, almost one out of every three (32%) polled would prefer to go to a Christmas party without underwear, a winter coat and friends combined – rather than attending a party barefaced!
Such is our reliance on makeup and our fear of Facebook shame, that half (50%) of the women polled admitted to wearing even more makeup than normal during this time, with 37% of these women piling on the war paint to guarantee good Christmas photos and an additional 32% of women glamming it up to impress family, friends and colleagues.
Northern girls are the worst offenders as 83% of women from the North East polled admitted that they see the festive season as an excuse to up the ante with their Christmas makeup regime –ten percent more than the National average. While Northern lasses are known for their commitment to glamour, it appears they may well be on to something, as men are in agreement that some extra effort can make a big difference!
Despite the old adage that men prefer the fresh-faced girl-next-door look, the survey also showed that applying some Christmas glitz may not be a wasted effort after all. 11% of British men fessed up to misleading their ladies when stating that their girlfriends look better au naturale, and only 54% of men actually claimed to prefer the natural look! Almost a quarter (23%) of men polled went as far as to say that the right makeup made them notice girls who they had previously never paid attention to, while a surprisingly high 11% of men polled admitted to getting in on the trend by ‘borrowing’ a little makeup when the Mrs. was looking the other way! Of these ‘metrosexuals’ 64% claimed to only dab on a little concealer in an attempt to look more well rested and less than 5% admitted to indulging in holiday glitter.
Makeup artist to the stars, Armand Beasley commented: “While it is obvious that we are all keen to look our very best at Christmas time, it is important that we resist the temptation to pile on more make-up than is necessary. Increased alcohol consumption, colder weather and lack of sleep already takes its toll on our skin at this time of year so women should take extra care to look after their skin. This is why mineral makeup, such as the Sheer Cover® range, is a great choice for both daytime and evening looks allowing women to achieve a suitably glamorous look that enhances their features and makes them feel confident. This is because Sheer Cover® contains 100% natural minerals providing a lightweight, flawless, picture-perfect finish while covering dark circles, uneven skin tone and imperfections easily. The mineral foundation is great as it doesn’t clog pores and leaves you feeling like your wearing no makeup.”
With a full range of sheer, natural, mineral makeup ideal for day or evening looks, Sheer Cover® products boast healthy formulas that can be worn all day long without feeling cakey. Worn by Hollywood beauties, Sheer Cover® gives a flawless finish in photos, guaranteeing that your Christmas snaps will do you proud on the mantle this year. The NEW Autumn Palette provides sheer and deep shades that can take you from the office to the dancefloor in one simple step. Easy to apply and long-lasting, Sheer Cover® makes nailing the perfect Christmas look a breeze.
For Armand Beasley’s Top Ten Festive Makeup Tips or to purchase Sheer Cover, visit www.sheercover.co.uk/beauty RRPs for the full range start from £29.99.
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