www.fiat.co.uk/500bygucci
Now when I think of Gucci I think of sumptuous and iconic Italian leather handbags and shoes after all its the biggest Italian selling brand, but I also know that designers are spreading their genious to all manner of product design.
I just heard that they have just collaborated with Fiat to customize the new Fiat 500
The Fiat 500 by Gucci has been reimagined from the former Fiat name to celebrate both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary. It was launched on the opening day of the Milan Fashion week and that really says it all, this is designed as the ultimate fashionista's accessory.
It may not fit on my arm but I would very much like one.
Looking at what they have done, it seems Gucci can turn their design expertise to metal as well as leather. The interior really appeals to me classic Italian Job" style with cool sports seats and the gucci style logo and red green colours. Its a car to feel good in, I could see myself racing around Italian countryside roads to meet my lover at a little cafe high in the Italian hills.
I particularly like the black version, the high gloss finish and the chrome details on hubs and wing mirrors.
I went to look it up and Gucci have as one would expect aunched accessories to complement the cars, these include travel goods, sunglasses and even clothes.
This cool collaboration between two of Italy's most respected brands represents the perfect combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week, the 500byGucci was also presented at the Geneva International Auto Show (3-13th March) in a dedicated Gucci pop-up store within the Fiat stand.
The black and white colours of the 500byGucci, in unique eye-catching glossy pearl glass paint complement one another: black – with detailing in shiny chrome paired with interiors that contrast sharp black and white – for a contemporary and racy feel; white – with satin chrome detailing and ivory and black interiors – for a softer, sophisticated look.
Customised by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile, the stunning 500byGucci will be available in the UK with two brilliant engines: the nimble yet economical 1.2 litre – which will cost £14,565 OTR – and the award-winning 0.9 litre TwinAir, priced at £15,765 OTR.
www.fiat.co.uk/500bygucci
Initially the new car will be available exclusively online, and is another example of Fiat’s use of e-commerce to sell vehicles, having already enjoyed success with cars such as the special edition Fiat 500 Pink and Fiat 500 Matt Black.
The fully automated on-line sales scheme allows customers to pay a deposit, order it directly from the factory, track the car’s progress, make a final payment and even arrange special delivery of the car to their home. Customers will be able to visit www.fiat.co.uk/500bygucci when it goes live later this month. This is also available as a link from the official www.500bygucci.com website.
“The 500byGucci will enlarge the audience for the already successful Fiat 500, reaching those fashionista customers who want to have a unique car to distinguish themselves,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “And the online sales process adds another dimension to the individuality of this special model, creating an even greater sense of exclusivity and exceptional customer service.”
Fiat 500byGucci will be available in the UK this summer.
If you want to take a closer look at this (in my opinion soon to be iconic) Italian car
then
why not visit www.fiat.co.uk/500bygucci
and register to be kept in the know!
Viral video by ebuzzing
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