I am talking toilets ( please don't say as usual!!) its something we take for granted in the UK and across the Western world. Some are sparkling clean, some public toilets can be a little pongy, but we have access to one whenever we need to spend a penny.
Which is why I am happy to support the campaign to make going to the loo become reality for all and actually save lives.
A really cute video explains more.
UNICEF, Domestos and the Unilever Foundation have launched a partnership to raise awareness of and find solutions to the global sanitation crisis and to help improve access to basic sanitation by supporting UNICEF’S Community Approaches to Total Sanitation (CATS) programme, which will improve access to sanitation facilities for hundreds of thousands of people in nine countries around the world.
The Issue
Every mother strives to do the best for their child - it’s a natural maternal instinct. However, mothers in some countries across the developing world don’t have access to something that we take for granted every day – a clean and proper toilet. We don’t have to worry about our waste contaminating our environment, we don’t have to worry about it making our children unwell, miss school or putting them at risk of fatal, devastating diseases – however 37% of the world’s population do. Diseases caused by lack of sanitation contribute to the deaths of 3,000 children every day.
The initiative
As part of this new partnership, Domestos is giving consumers the opportunity to help improve access to basic sanitation. By contributing 5% of its average proceeds from the sale of specially marked bottles in the UK and Ireland, Domestos will support UNICEF’s CATS programmes in South Sudan and Vietnam.
For more information on the ‘Domestos for UNICEF’ campaign, and the partnership’s work to provide improved sanitation to children and their communities worldwide, visit www.domestosforunicef.com.
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