I was pretty flabberghasted by the presents people buy for their children, we all know if money was no object we would splash the cash but some birthday gifts border on the ridiculous, try a shed with a fully fitted working kitchen (by a kitchen fitter !!)
I bought my two a ittle Tikes kitchen that I would still have bought if I had lots of cash.
I know that my children have sometimes not got exactly what they want one down to price and two down to just wanting to celebrate their birthday with surprise gifts not fulfilling a list of demands.
Scotch sent me the Scotch Pop-Up Tape Hand-band Dispenser, it really is a joy to use, I generally start to get irate with tape as I either take too much off and it all wraps up on itself and I throw it away or I bite a strip off and it wafts into my hair!! This is if I can find the blooming end of the tape in the first place.
Despite it being an age of austerity, a survey conducted by 3M, the makers of Scotch Pop-Up Tape, the hassle-free way to gift wrap, has revealed that parents still can’t help splashing the cash on the birthdays of our children and other people’s*.
The survey revealed that 34 per cent of parents spend more than £100 on birthday presents for each of their children, while 43 per cent spend between £40 and £99. And it isn’t just the present costs that add up, nearly 40 per cent of parents spend more than £100 on their children’s birthday party, while 37 per cent pay out between £51-£100.
The stakes have also been raised when it comes to party bags with nearly three-quarters (73 per cent) of parents spending more than £1 on each party bag. And party bags are a competitive business with almost half (49 per cent) of parents confessing to peeking in the party bags that their children bring home to see how their own bags compare to others.
The heat is equally on when it comes to buying birthday gifts for children’s friends with almost 50 per cent of parents feeling under pressure to buy on-trend or exciting presents. Perhaps that’s why a third of parents will cough up a whooping £9-£10 for a present for someone else’s child and only 22 per cent will go for something more modest, paying under £5.
The urge to impress with other children’s presents extends to the presentation of these gifts, with 83 per cent of parents saying that they always make an effort with gift-wrapping.
But while the nation may be splashing out on the latest toys for their children’s birthdays, three-quarters of parents (73 per cent) still organise traditional games at parties. Top of the list was the classic party game Pass the Parcel. Although 47 per cent of parents admitted to rigging the results to make sure every child got to open the parcel once.
Amy Collins, Scotch Brand Manager, comments; “With the stakes continually being raised, competitive parenting is turning children’s birthdays into a costly and stressful time. From the presents bought to the way they are wrapped, parents are investing heavily in children’s birthdays.”
To take some of the hassle out of birthdays, 3M provides the innovative Scotch Pop-Up Tape Hand-band Dispenser to make gift wrapping easy. The comfortable hand-band dispenses pre-cut tape strips, which leaves both hands free to fold, dispense, stick and wrap. Even the wrapping of a multi-layered gift for the party game Pass the Parcel becomes a breeze.
Birthdays in a nutshell
34 per cent spend more than £100 on birthday presents for each child
38 per cent spend more than £100 on a birthday party
73 per cent spend more than £1 on each party bag
33 per cent spend between £9-£10 on a present for someone else’s child
73 per cent feel they spend the right amount on their child’s birthday presents
64 per cent have played Pass The Parcel at their child’s party
17 per cent rigged Pass The Parcel so their own child didn’t win
The survey revealed some truly outrageous gifts for children. Here are a few…
A shed in the garden with a fully-fitted children’s kitchen installed, wait for it, by a professional kitchen fitter
A solid gold customised iPhone for a 4 year-old
A weekend away in a hotel for 10 friends with pampering session – for a 10 year-old
A half-eaten box of chocolates
A 1000-piece puzzle of HRH The Queen (already opened) for a 5 year old.
*Survey of 740 parents, carried out in conjunction with the Scotch brand.
For more information on Scotch products, as well as quick and easy wrapping ideas and tips, visit http://www.sayitwithscotch.co.uk/.
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