Thursday, August 4, 2011

Cherry Blossom Premium Range


Whether this is going to really show my age, but I grew up when shoe polishing was as much part of a Sunday tradition as was a Sunday roast. I used to do this with my Granny who we lived with for a lot of my childhood.
It was getting everything ready for school and having shiny shoes was a must!
I loved the fragrance of shoe polish, I used to be responsible for rubbing it in, we used Cherry Blossom then and the fragrance always makes me feel nostalgic for shared tasks with Granny.
I loved the little tins with the butterfly catch, always easy to flip the lid off, sometimes for little fingers a challenge to put back on.
Its nice to know its still being made and nice to learn that its still manufactured here in the UK.  Its bang up to date with some really great shoe cleaning products.

Among my favourites is  a very handy Cherry Blossom Universal Cleaner for all leathers, I loved this as it brought my leather bag and a few belts up to a nice sheen, its great on Chris's work shoes as these need a polish most days as he has to inspect sites that can be quite dusty.

The Renovating cream really helped rejuvenate my boots, I know its a bit early for winter shoes, but we have floods in Cambridgeshire at the moment and I'm preparing for any weather!

I just was thrilled that the little tins of Cherry Blossom shoe polish look the same and the polish inside evokes childhood for me with the same good fragrance.
Sadly the little butterfly is missing to ping off the lid. Happily though, it has a magical 'Press Here to Open' and the lid pings off giving as much satisfaction.
I was sent a history of the product and by now you know I like these features to make one think, learn a little history about a product or company so here it is.







A Brief History of Cherry Blossom
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Cherry Blossom were the first and now the only UK manufacturer of shoe polish. Started in 1906 by brothers Dan and Charles Mason, Cherry Blossom polish started from a need to use wasted tin plate left over from making their soap company containers.

Appreciating the growing demand for wax boot polish, the brothers realised that this discarded tin plate could be used to make small tins ideal for polish. They therefore employed a chemist to come up with the right formulation and launched in 1906.

The iconic “one penny tin” with its original “butterfly” twist opener was introduced in 1907 as was the name “Cherry Blossom Boot Polish”. In 1912 they sold off the soap company and concentrated on the manufacturing of polish. Padawax, a major step forward for convenience, was introduced in 1960. You could now apply polish with just the sponge and buff with a cloth. 1983 saw the “butterfly twist” tins replaced by the “snap open” variety and in 1986 New Meltonian and Cherry Blossom Shoe Care Plus was introduced – a liquid wax shoe cream designed for fast and easy application and fast shine.
Today the Cherry Blossom shoecare range is manufactured in Alfreton, Derbyshire, and as the materials used in the manufacturing of shoes have changed to include suede, nubuck, corduras and canvas as well as the traditional leather, so too have the products on offer from Cherry Blossom.

‘Cherry Blossom making a good first impression since 1906’
Cherry Blossom launches Cherry Blossom Premium at Debenhams nationwide

Cherry Blossom Premium, the new range of luxury shoe care products benefiting from extensive market research on both formulation and performance, has launched exclusively through Debenhams, the UK high street departmental chain with 105 outlets in the UK.
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Available now in Debenhams’ Ladies Shoe departments, Cherry Blossom Premium caters for every shoe care need and is also focused on those wanting to take care of their handbags and leather goods. Products such as the squeezey tube ‘Leather Cream’ nourishes and protects while the spray can; ‘Universal Cleaner’ cleans and restores make caring for your shoes and leather goods as easy as saying ‘Cherry Blossom’.

With years in the making the ‘Premium’ range from the oldest and most trusted shoe care company in Britain is one not to be missed: for keeping up appearances is something not to be trifled with. Cherry Blossom has been ‘making a good first impression since 1906’, they should know.

http://www.cherryblossom.co.uk/index.cfm

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