WORKING WARDROBES Persil’s Top Fashion Advice For Busy Working Mums!

 

WORKING WARDROBES




80% of working mums from Northern Ireland say that returning to an office full of trendy singletons leaves new mums feeling ‘dowdy’ and 'undervalued'

A study has revealed more than half of working mums feel intimidated by fashion forward younger work colleagues, and a quarter of mums also say they are frequently overlooked in favour of more fashionable work mates.

Shockingly 44 per cent of working mothers even said they had been overlooked for promotion because of the way they looked.

A self-conscious 26 per cent said they would be more confident in their approach to their work if they looked better.

The poll by Persil Colour also revealed that 44 per cent of women admitted to feeling very self-conscious in the clothes they wear to the office and feel completely stuck in a rut when it comes to fashion.

Over a third of working mums said they were really envious of their single colleagues who are often more stylish and get further in their careers as a result.

For 54 per cent of working mums the main reason for feeling insecure was being over-weight. Followed by 49 per cent saying they just don’t feel trendy.

However, award winning personal stylist Lisa Talbot, claims that it doesn’t have to be this way; ‘Despite the pressures of time and money, working mums should not feel that they don’t have the confidence to experiment with different looks and accessories.

‘’My advice would be to invest a little and create a simple capsule ‘working wardrobe’ of basics, suitable for helping you dress the part in any kind of workplace.’’

The Persil Colour poll also discovered that one in five working women said that fashion was a main topic of conversation in the office.

And as a consequence a whopping 60 per cent of the 2000 working mums polled said that a roomful of women created lots of competition when it comes to working wardrobes.

Dani Ross Brand Manager for Persil said: ‘Working mums have a lot on their plates and sometimes keeping up with the latest trends is the last thing on their minds.

‘’Persil small and mighty Colour enables busy mums to keep their capsule wardrobe items looking brighter and better for longer, meaning they can invest in key basic items and remain confident that their favourite pieces will last all season”.

The working mum ‘uniform’ was found to be smart trousers with a v-neck top, worn by 59% of respondents on most days.

An honest 23 per cent of women said they never get their figure back after having children which has impacted on the clothes they wear to work.

And over a quarter (26 per cent) reckon despite every attempt to avoid being frumpy after pregnancy it can tend to creep up on you after having children.

It’s no wonder working mothers are feeling left behind in the fashion stakes when 29 per cent of them never have the chance to go clothes shopping on their own.

Nearly half (48 per cent) of mums who work full-time said it takes too much time and effort to go clothes shopping and they are usually too exhausted to attempt it.

Most (28 per cent) of the 2000 working mums who took part in the poll only managed to go shopping for new gear four times a year.

Two thirds of stressed out mums said they would never attempt to go clothes shopping with their children in tow.

And it’s got so extreme that 37 per cent of career mums have turned down an invitation to a work do because they felt they had nothing to wear.

For more information and some top fashion advice for working mums from award winning personal stylist, Lisa Talbot, head to http://www.lisatalbot.co.uk/.

Persil’s Top Tips To Maintain Your New Wardrobe!

Once you have created the perfect working wardrobe and want to maintain that confident air of success, the task is to keep your clothes looking their best!

Persil knows that busy mums often need to make their clothes last and have put together some fail safe tips to ensure your clothes will stay perfect for longer!

• Always use fabric softener. This helps prevent the fibres in fabrics from tangling or bobbling, so your clothes retain that new look for longer.

• Check new clothes are colourfast before washing them by dampening a small area on an inside seam with water and then iron it through a scrap of white fabric. If the fabric soaks up any colour, your garment isn’t colourfast in which case, you should wash it separately in cold water and rinse.

• Follow the washing instructions, if it say ‘Dry clean only’ then please do, if the garment says 30 degrees then wash in this temperature as this is what the fabric requires

• To stop your colours fading wash in a specialised colour detergent for example Persil’s small and mighty colour. This specialised detergent protects the colours in the fabrics

For more advice and tips on how to maintain your capsule wardrobe and help your clothes stay bright
visit http://www.persil.com/.