Thursday, July 28, 2011

Pure Beginnings at John Lewis


When I was asked to try the Pure Beginnings Bubble Bath I was immensely pleased, not having small children can be a  distinct disadvantage with some of the review products. I am not necessarily seen as the right category of blogger.

 I have a range of 'littlies' that I call on for review purposes and my two are still young enough for a big bubble bath. 
I do purchase children's bathing products anyway, I figure if they are kind to a child's skin, its going to be good for you too.

Plus they always have yummy fragrances another bonus.

Plus Pure Beginnings is sold now by John Lewis, that just tops the credentials.
It goes even up further in my estimation as its organic so good ingredients , then its fairtrade too.
What's wrong with it I am asking, absolutely nothing.

The packaging is gorgeous, clean white bottles with a retro design and a thoroughly cute owl.

The bubble bath itself gives a nice fluffy foam and a lovely citrus fragrance, after after my bath my skin smelt orangey and rose scented.  
I know its for children but I will be buying it lots and it will be a great gift for all the little ones in my circle too.


Britain’s leading department store, John Lewis, announces a new addition to its babycare family with the launch of one of South Africa’s most trusted organic personal care brands, Pure Beginnings.

This eco and vegan friendly skincare range comprises five pH-balanced products that are manufactured to organic standards without the use of petrochemicals, parabens, synthetic fragrances, colourants and sulphated surfactants to care for little ones sensitive skin.

Endorsed by Beauty Without Cruelty South Africa, Pure Beginnings Baby and Children’s products combine certified organic and native fair trade African ingredients that have been ethically sourced from Fair Trade Initiatives in Sub-Saharan Africa, with traditional herb botanicals.

The products are also accredited by Phytotrade Africa¹, a non-profit trade association whose purpose is to alleviate poverty and protect biodiversity in the region by developing an industry that is not only economically successful but also ethical and sustainable.

The Pure Beginnings product range comprises:
Baby Bum Cream with Baobab – £10.15/125ml – an effective daily barrier cream with natural anti-fungal, anti-bacterial and anti-viral properties. Made with baobab fruit extract² and tea tree leaf oil, it can be used to treat nappy rash³, relieve sores, stings and bites, and is also ideal for anyone suffering from eczema or sensitive skin conditions.
Baby Wash and Shampoo with Baobab- £8.15/200ml – a rosemary and geranium scented all-in-one baby wash and shampoo with baobab fruit extract, that is effective on cradle cap.
Baby Body Lotion with Baobab- £10.15/200ml – mildly scented with rosemary and lavender, and featuring anti-oxidant rich baobab fruit extract as well as skin-nourishing shea butter, this lotion will hydrate baby’s skin leaving it feeling silky smooth.


Bubble Bath – £7.50/250ml – created for children of all ages, this SLS-free citrus and ylang ylang scented bubble bath will help make children’s bath-time fun rather than a chore.

Berry Toothpaste – £3.60/75ml – designed for children of all ages and suitable for teething babies, this safe-to-swallow toothpaste is free from SLS and fluoride, and has a fantastic natural raspberry flavour to help encourage kids to brush their teeth regularly. It contains xylitol, which has been endorsed by dental associations worldwide for its ability to inhibit the growth of bacteria that cause tooth decay.

Pure Beginnings can be found in most John Lewis department stores⁴ and online at johnlewis.com For information, see www.purebeginnings.eu or call 020 7602 2249

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