Jaxx Crunches Review

I was sent the Jaxx Mouthy Chocolate to review said to be an exciting new chocolate brand set to pack a punch with the ‘tween-teen’ market, after a three month trial and comprehensive research into the sector and audience.
With two teens in the house it was coming to the right place. Whilst neither of my teens are mouthy, they are as opinionated as their mother so I left it to them to give their take on the new "chocolate with attitude"


 They loved the, as Paige described them pouch type bags, she said they looked squidgy and would scrunch down nicely in her bag for school. They look more appealing than most bags of chocolate.

They both agreed they are incredibly crunchy, Paige said the taste was a little too plain for her, but she liked the crunch and they were worth eating. Conor loved them. He said it was a soft bite into a hard crunch and that was pretty alright. He liked the taste he said it reminding him a little of Rich Tea biscuits as these are a preferred biscuit, it was not surprising he liked the flavour.


As for the chocolate here the divide between my two was more apparent. Paige said the chocolate was not quite chocolatey enough. She said it was a little plain not as in dark, I believe she meant bland.
Conor and her poles apart again, he described it as creamy, it made the biscuit inside seem more crunchy as it was soft and smooth. He loved all three flavours but said the milk-chocolate crunches were the best.

Well that was the verdict from the aimed for market.

For the older mouthy generations, I was a punk for a while, I'll have you know!! 

I loved them particularly  the orange version. I found the chocolate to have a lovely creamy chocolate taste and also a good cocoa aftertaste, as a whole snack they are not too sweet which appealed to me. I loved the size of the crunches, they are large and satisfying. They reminded me of giant Poppets and the taste is not dissimilar.

However   Chris said he could take or leave and would  leave them if anything else was available, he said they did not really have enough going for them as a new confection, so there you have it was a  50/50 split down our family.

Let me know what you and yours think? You can even try them for free.
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Jaxx Mouthy Chocolate has launched Jaxx Crunches, made with the richest cocoa, a layer of white covered by a layer of rich milk chocolate and a surprise crunchy centre.

The new product is the brainchild of confectionery specialist Yehudi Lipman who held senior EMEA positions with Bestfoods, Unilever and Nestle for over two decades. After analysing the consumption habits of the 10-18 age range, the concept of Jaxx was developed, Yehudi explains:

“The market told us they wanted chocolate with attitude, something that was new and that really connected with this ‘early teen’ target audience. So we’ve developed Jaxx from the ground up. An incredibly moreish chocolate confectionery product that talks a different brand language from the competition. The impact has been immediate and quite astonishing with thousands of supporters embracing our social media platforms and directly engaging with and becoming ambassadors for the brand.”

A groundswell of support has been generated by the audience, with Facebook being the location of choice for discussion and debate. Alongside this a website, www.jaxx-world.com, has been custom-built and is working well to engage and interact via competitions, games and ‘webisodes’ (fun and relevant videos and mini documentaries uploaded by the audience). To date, the Facebook page has received 10,500 Likes – a remarkable feat in just three months.

Jaxx Crunchie Chocolates are available in more than 3,000 stores throughout the UK and Ireland including Londis, Budgens, Scotmid and Martin McColl – and distribution is growing fast.

The product is available in three tasty variants – milk-chocolate crunches, orange-chocolate crunches, a double-chocolate coco crunches – and delivers excellent value for money with larger 50g snack packs as opposed to the typical 35g.

To find out more about Jaxx Mouthy Chocolate and Jaxx Crunches, visit: www.jaxx-world.com, Facebook: Jaxx Mouthy Chocolate.
Try them for 69p