Armand Beasley, top makeup artist for Sheer Cover® comments, "For busy mums on the go, it’s important that they look and feel the best they possibly can. It doesn't have to take an hour and you don't have to look like a supermodel! You only need 10mins to get up and glow!"
With a full range of sheer, natural, mineral makeup ideal for day or evening looks, Sheer Cover® products boast healthy formulas that can be worn all day long without feeling cakey. Worn by Hollywood beauties, Sheer Cover® gives a flawless finish in photos, and flatters skin of all ages. Easy to apply and long-lasting, Sheer Cover® makes nailing the perfect School-Run look a breeze.
How to get the natural look in 10 minutes
If you only have ten minutes for your makeup, save time by nailing skincare so foundation goes on smoothly!
1) Use a mineral primer that won’t clog pores to make your makeup last all day – essential for mums on the go.
2) Next step is to apply a mineral base foundation which gives SPF and absorbs oil; the Sheer Cover travel brush is genius! Use quick swirling motions starting at the nose and moving outwards toward the jaw.
3) Use a creamy concealer where needed tapping with your ring finger
4) Apply mascara on top & bottom lashes; good mascara means you can go without eyeshadow.
5) Swipe on a bright cheery shade of lipgloss
6) Apply some pinky blusher on the apples of the cheeks; it’s essential to have a glow with minimal makeup.
2) Desert-Island makeup – if you could only have 1 item?
It would have to be sunscreen. But my #2 would be multi-purpos lip/eye/cheek
palette like the Sheer Cover ones!
How to cover under-eye bags
1. Use two shades for puffiness; a slightly darker shade for the puffy area and a lighter shade of concealer in the shadow area. The Sheer Cover concealer is ideal for this as it comes with two tones.
2. Tap using your finger to blend – use your ring finger as it has the lightest touch. Your eye area is 40% thinner skin to it’s important to be gentle.
3. Don’t forget to apply concealer on the eyelid which is often forgotten so the entire eye area is the same colour
4. Use powder over-top if you have oily eyes to make sure the concealer lasts all day. A mineral powder will protect the delicate eye area from sun damage
How to cover up age/sun spots or pregnancy discolouration?
1. Use a layered approach with concealer under and over powder & foundation
2. Use a concealer brush to ensure a flawless finish
3. Use a lightly lighter shade of concealer than you normally would to compensate for the discolouration
4. Ensure you use SPF at all times to prevent further damage
For mums on the go, what are the best long-lasting, day –to – night makeup tips?
1. Update your lip for quick & easy updates. Bright fuscia and orange are the best colours for this season and we saw them on all the LFW runways. A natural gloss is normally best for day while a bright statement lip can dress up any outfit.
2. A subtle shimmer under the cheekbones takes seconds to swipe on, but really helps to emphasize your bone structure.
For lots of mums, it’s been a while since they’ve practiced applying glam makeup – what are some simple tips for party makeup?
1. Liner is essential to define the eye when you dress up. Use a dark shade inside the eye and along the lash line on the top.
2. The top should always be more prominent than the bottom to give a feline look and draw the eye upwards which is anti-ageing
3. Rest your hand against your cheek-bone for stability and aim the angle of the brush at the outside corner of your eyebrow
4. A strong eyebrow is very anti-ageing and is essential for evening looks if you have a fair skintone
5. Mimic 50’s retro looks to be current for this year – lots of smokey eyes!
What are the key Anti-ageing makeup tricks?
1. Use a Light –reflecting concealer on the in inner & outer corners of the eye as dark circles are ageing
2. Use white eyeliner around the lips to make them appear fuller – follow with a bright lip gloss
3. A touch of highlighter on the cheekbones for a dewy, youthful look as age loses luminosity with age
4. When applying blusher – it’s more youthful on the apples of the cheek which makes the face look fuller as opposed to on the cheekbone which will make the face appear more angular. As our faces age we lose fat and fullness – so makeup can compensate for this.
5. Avoid anything too powdery around the eye area which amplifies crows feet – a creamy concealer is best and a primer helps prevent powder settling into creases.
What is a great gift to help any mum feel beautiful on Mothers day?
1. A set of palettes with a variety of lip colours, will suit all skintones and can easily fit into a handbag.
2. Mums tend to hoarde makeup – give her a reason to ditch the old makeup bag and brushes by giving her a beautiful new makeup kit - anything that can be wiped down is great. The Sheer Cover makeup bag is great as it zips up and is a chic patent.
3. Good brushes can make all the difference to a makeup look and are quite expensive if bought individually so try to buy as part of a set.
How to transition your regime from winter to summer
1. Your complexion will change, so invest in a bronzing powder or a deeper foundation than normal. Use warmer tones for eyeshadow and lips to complement summer skin.
2. It looks great to have more of a glow in summer; use a rosy blusher and touch of highlighter. Apply bronzer just beneath the cheekbone, and blusher on the apple of your cheek to emphasize bone structure.
3. The biggest change from winter to summer looks is that lips change from deep colours with lots of wine tones to brighter pinks and oranges instead of matt reds.
4. The textures are much glossier for spring / summer so load on the sparkle!
What trends from LFW will work well for everyday women
1. Colour! Bold stripes of colour were on the runway – try wearing bold eyeshadow without blending for an on-trend look. It’s a more architectural look.
2. Block tones on the lips. Strong and angular looks that mirror colour blocking in fashion
3. Have fun! The gold-leaf seen on Vivienne Westwood can carry through in a smaller way to gold tones etc.
If you or your mum is in need of a makeover
log on to
www.sheercover.co.uk/mums
to enter the ultimate mothers’ day competition.
log on to
www.sheercover.co.uk/mums
to enter the ultimate mothers’ day competition.
To purchase Sheer Cover® visit
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